adidas Kids & Youth

adidas AG is a German multinational corporation headquartered in Herzogenaurach, Bavaria, founded in 1949 and publicly traded on the Frankfurt Stock Exchange (ticker: ADS). In 2025, adidas achieved record annual revenue of €24.81 billion (~USD $29.5 billion), with operating profit surging 54% year-over-year to €2.056 billion. The company employs approximately 62,035 people globally and serves consumers in over 160 countries through around 1,900 owned retail locations and 15,000 franchise stores.

Core Business

adidas operates a capital-light model, focusing on design and brand management while outsourcing manufacturing to approximately 430 Tier 1 suppliers across Asia. The company's diverse product portfolio includes athletic apparel, footwear, and accessories across men's, women's, and children's categories. Under the Kids & Youth segment, adidas offers children's footwear (including smart footwear with wearable technology), everyday and performance children's apparel, and sustainable fashion lines utilizing recycled materials through Parley collaboration.

Global Presence

adidas serves consumers in 160+ countries through approximately 1,900 owned retail locations and 15,000 franchise stores. Production is outsourced to 430 Tier 1 suppliers concentrated in Vietnam, Indonesia, China, India, and Turkey. In Greater China, adidas maintains two-digit growth with 60% of products sold locally now designed in China. The company recently relocated its regional headquarters to a new Shanghai West Bund campus capable of housing 1,500 employees.

Key Strengths

adidas' competitive advantages include its strong brand momentum driven by the "Terrace Trend" and popular retro styles like the Samba and Gazelle, which appeal significantly to younger consumers. The company's Back to the Core strategy has delivered record financial performance with operating profit up 54%. Adidas holds a brand heat score of 968/1,000, ranking as the world's second-largest sports apparel brand.