Aurora Group

Aurora Corporation, founded in 1965 and headquartered in Taipei, Taiwan, ranks among Greater China's most influential office furniture and workplace solutions providers. Listed on the Taiwan Stock Exchange (TWSE: 2373), the company operates a vertically integrated business model encompassing research and development, manufacturing, logistics, installation, and comprehensive after-sales service, serving clients across multiple continents with a workforce of approximately 5,600 to 6,000 employees worldwide.

Core Business

Aurora Corporation functions as a comprehensive office furniture manufacturer and automation provider, offering an extensive portfolio that includes workspace units, ergonomic seating, steel storage cabinets, home office solutions, and educational furniture. The company maintains two primary manufacturing hubs: the Shanghai Jiading Park facility spanning 120,000 square meters serves as the central research and manufacturing base, while the Taiwan Taichung Dajia Factory covering 33,000 square meters specializes in precision steel cabinet production. Annual production capacity reaches 500,000 workspace units, 800,000+ ergonomic chairs, and 1.2 million steel storage cabinets, supported by a network of over 200 service points across China enabling seamless integrated delivery and professional installation services.

Global Presence

The company maintains a diversified geographic footprint with mainland China representing the largest market at over 60% of consolidated annual revenue, followed by Taiwan contributing approximately 35%, while Southeast Asia and international markets account for the remaining share. Aurora operates Aurora (China) Co., Ltd. as its mainland headquarters in Shanghai, with additional offices and research and development facilities strategically positioned in Japan, Singapore, and the United States. In fiscal year 2025, the company reported consolidated annual revenue of approximately NT$10.73 billion, equivalent to approximately RMB 2.41 billion or USD 335 million, demonstrating substantial operational scale and market penetration across the Greater China region and beyond.

Key Strengths

Aurora differentiates itself through a direct sales model offering comprehensive space solutions backed by extensive customization capabilities and a robust intellectual property portfolio comprising over 1,000 domestic and international patents. The company has garnered prestigious design recognition including the IF Design Award and Red Dot Award, reinforcing its position among China's Top 10 Office Furniture Brands and exceptional brand recognition for ergonomic seating products known for their durability and high resale value retention. Successfully transitioning toward a "better workplace solutions" positioning that emphasizes office health and intelligent space innovations, Aurora maintains meaningful competitive differentiation amid market volatility.