Beijing Pelliot Outdoor Products Co., Ltd

Beijing Pelliot Outdoor Products Co., Ltd. (PELLIOT) is a Chinese brand operator specializing in outdoor lifestyle apparel that blends functional performance with urban fashion. Headquartered in Beijing, China, the company operates as a non-listed private enterprise with a fully outsourced manufacturing model—partnering with dozens of quality garment factories primarily located in the Yangtze and Pearl River Delta regions. Its business model centers on a Direct-to-Consumer (DTC) approach, distributing products through major e-commerce platforms (Tmall, JD.com, Douyin, WeChat Mini Program) alongside approximately 100+ physical retail stores in tier-1 and tier-2 Chinese cities. The company has achieved a brand heat score of 78/100, emerging as a rising star in China's outdoor market.

Core Business

Sports Apparel includes sun-protective jackets, fleece jackets, yoga pants, and softshell hiking pants designed for both outdoor performance and urban style. Technical Outerwear represents the brand's core explosive product category, featuring all-weather jackets (classic triple-defense series), down jackets (premium goose down line), ski suits, and sun-protective skin suits. Gear & Accessories include UV-protective fishing hats, sports sunglasses, quick-dry towels, and related outdoor accessories. Strategic partners include Jilinjie (high-end fabrics) and Jiansheng Group (knitwear), among other listed companies.

Global Presence

PELLIOT operates primarily within the Chinese market with a dense retail network spanning 100+ physical stores in tier-1 and tier-2 cities. The company leverages major e-commerce platforms including Tmall, JD.com, Douyin, and WeChat Mini Program for online sales. International expansion is conducted primarily through cross-border e-commerce platforms such as Amazon and overseas authorized distributors. Manufacturing is outsourced to quality garment factories in the Yangtze River Delta and Pearl River Delta regions of China.

Key Strengths

PELLIOT's core competitive advantage lies in its precise positioning at the intersection of outdoor functionality and urban fashion aesthetics. Unlike hardcore professional outdoor brands, PELLIOT has captured the "mountain style" and "city outdoor" lifestyle trend, targeting consumers seeking functional protection for urban exploration and daily commuting. The brand excels in product design, rapid trend response, and effective social media marketing on platforms like Xiaohongshu and Douyin, combined with highly competitive pricing for functional products. The breakout success of its windbreaker and sun-protection jackets has attracted large female and young consumer demographics.