Guangdong HEGII Sanitary Wares Co., Ltd. (HEGII), branded as , stands as one of China's most prominent "new national brand" () leaders in the sanitary ware industry. Headquartered in Foshan, Guangdong Province, with its core manufacturing base located in Chaozhou, the company has evolved dramatically from its origins in traditional ceramic sanitary ware to become a comprehensive bathroom solutions provider and smart home integrator. As a privately held enterprise that maintains complete vertical integration—from self-owned design and R&D through manufacturing and global distribution—HEGII，, focusing exclusively on building its proprietary brand. The company has achieved estimated annual revenue between 80–110 billion RMB in 2024–2025, positioning it among the top three sanitary ware brands in China. HEGII has been consecutively selected for the prestigious "China Brand Value 500 Strong" list and holds a brand heat score of 79/100, demonstrating exceptional market penetration and consumer recognition across digital platforms including Baidu, Xiaohongshu (Little Red Book), and Douyin (TikTok).
Core Business
HEGII operates as a vertically integrated bathroom manufacturing group with self-owned design, R&D, production, and global distribution capabilities. The company's extensive product portfolio spans the full spectrum of bathroom needs: ceramic sanitary ware (toilets, washbasins, urinals), smart toilets and intelligent toilet seats (8.1 category), bathroom cabinets, shower systems, bathroom accessories, and emerging smart home integration solutions. In 2025, HEGII was re-elected as "China's #1 Smart Toilet Brand" for its pioneering work in intelligent bathroom technology, having also served as the first draft unit of the Smart Toilet Industry Standard in China. The company has aggressively expanded into "" (kitchen-bathroom integration), offering integrated cabinets and sensor-activated kitchen faucets under categories 6.1, 6.2, 6.7, and 6.8, while investing heavily in smart home category 9 featuring intelligent water management and health-monitoring smart toilets. HEGII's commitment to technological innovation is evidenced by its industry-leading ceramic kilns and smart manufacturing factories that enable consistent quality control across its entire production process.
Global Presence
HEGII's manufacturing network is strategically distributed across China with 4 production bases in Guangdong Province (leveraging the industrial ecosystem around Chaozhou and Foshan) and 2 additional production bases in other regions, enabling comprehensive national coverage. The company's total annual output exceeds 10 million pieces of sanitary ware, establishing massive production capacity to meet domestic and international demand. Beyond its domestic manufacturing strength, HEGII has developed a global supply chain network to serve international markets, with growing presence in Southeast Asia and the Middle East as evidenced by increasing Google search trends in those regions. The company operates an extensive retail footprint with proprietary stores and authorized dealer networks throughout China, supplemented by e-commerce channels that capitalize on the brand's strong digital presence and "" (HEGII Flash Install) service—a rapid installation and after-sales support model that has generated exceptional customer satisfaction scores and contributed to the brand's industry-leading Net Promoter Score (NPS).
Key Strengths
HEGII's competitive advantages stem from its unwavering commitment to brand-building over OEM/ODM services, allowing complete focus on consumer experience and product innovation rather than serving as a contract manufacturer for competitors. The company's vertically integrated model ensures superior quality control from raw materials through finished products, while its substantial investment in R&D has yielded industry-leading innovations in smart toilet technology and intelligent bathroom systems. HEGII has demonstrated strong market resilience, with 2025 performance significantly boosted by China's "" (trade-in subsidy program) for home appliances and building materials, driving robust retail sales growth. The company's brand heat score of 79/100 reflects its dominant position in Chinese consumer search behavior, while its 6-year warranty on smart toilets and responsive after-sales service underscore confidence in product durability. HEGII's recognition as the first draft unit of national industry standards establishes it as a technology leader and market shaper rather than merely a follower, positioning the company for continued growth in China's evolving premium sanitary ware market. The company holds a VerityRank Score of 79/100.
