Shanghai Shuixing Home Textile Stock Co., Ltd. - Mercury
Shanghai Shuixing Home Textile Stock Co., Ltd. (Mercury, cote : 603365 au SSE) est une entreprise cotée leader dans l'industrie de l'ameublement en Chine, dont le siège est à Shanghai. L'entreprise opère selon un modèle d'intégration verticale couvrant la conception, la fabrication et la vente, avec un focus à long terme sur le secteur de l'ameublement et des articles textiles ménagers. Son activi
ChinaEst. 19873K+SSE : 603365Score 82
Nature de l'activité
Mercury
Vertically integrated home textile manufacturer:
• Independent design, R&D, production, and distribution
• Owned factories with integrated supply chain network
• Focus on proprietary brand with selective OEM capabilities
Manufacturing Network:
Owned factories: 5 production bases Shanghai, Jiangsu
Annual output: Over 60 million home textile products
Automation: 60% process automation
Workforce: 6,000+ professionals
Material Consumption 2023:
Cotton: 32,000 tons annually
Synthetic fibers: 20,000 tons annually
Dyes: 6,000 tons annually
Auxiliary materials: 12,000 tons annually
Domaines d'activité principaux
Company: Mercury
Bedding & Bed Linens — [Core Product]
Complete bedding collection: bed sheets, duvet covers, pillowcases, fitted sheets, etc.
- Diverse materials: cotton, linen, Tencel, silk, and other materials
- Innovative features: dust mite prevention, antibacterial, temperature regulation, and other functionalities
Curtains & Window Treatments — [System Solutions]
Curtain collection: blackout curtains, sheer curtains, decorative curtains, etc.
- Window treatment accessories: curtain rods, tiebacks, track systems, etc.
- Customization services: size-customized curtain solutions
Rugs & Mats — [Diverse Options]
Rug collection: machine-woven rugs, hand-knotted rugs, decorative rugs, etc.
- Functional mats: bathroom mats, kitchen mats, doormats, etc.
- Material innovations: application of new eco-friendly materials
Throw Pillows & Cushions — [Decorative Accessories]
Pillow collection: decorative pillows, functional cushions, pet products, etc.
- Filling materials: down, memory foam, polyester fiber, etc.
- Cover materials: cotton, linen, silk, synthetic fibers, etc.
Decorative Throws — [Cozy Experience]
Blanket collection: sofa throws, air-conditioning throws, travel blankets, etc.
- Functional blankets: picnic blankets, yoga mats, baby blankets, etc.
- Premium materials: cashmere, knit, cotton, etc.
Table Linens & Dining Accessories — [Dining Coordination]
Tablecloth collection: waterproof tablecloths, decorative tablecloths, table runners, etc.
- Dining accessories: napkins, coasters, table centerpieces, etc.
- Craftsmanship: printing, embroidery, jacquard, etc.
Functional Accessories — [Practical Innovation]
Storage items: storage boxes, laundry hampers, dust covers, etc.
- Decorative accessories: wall decorations, decorative covers, etc.
- Smart accessories: smart home textiles
Classification codes: 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7
Note: Mercury Home Textile achieves full category coverage in the home textile and soft furnishing sector, with bedding as its core product, providing complete home textile and soft furnishing solutions.
Bedding & Bed Linens accounts for 75% of home textile revenue
Core product performance:
Bedding sets: various materials and sizes, price range ¥200–¥1,500
Quilt/Duvet series: down comforters, fiber quilts, summer quilts, etc., price range ¥300–¥2,000
Pillow series: memory foam pillows, latex pillows, down pillows, etc., price range ¥150–¥600
Mattress protectors: waterproof, dust mite prevention, etc., price range ¥200–¥500
Curtains & Window Treatments accounts for 7% of home textile revenue
Systematic products:
Curtain collection: various functional curtains, price range ¥150–¥800
Curtain accessories: rods, rings, hooks, etc., price range ¥40–¥200
Custom curtains: size customization services, price range ¥200–¥900
Rugs & Mats accounts for 6% of home textile revenue
Diverse products:
Rug collection: various material rugs, price range ¥250–¥1,200
Functional mats: bathroom mats, kitchen mats, etc., price range ¥80–¥300
Decorative rugs: hand-knotted rugs, machine-woven rugs, etc., price range ¥300–¥1,500
Throw Pillows & Cushions accounts for 5% of home textile revenue
Decorative accessories:
Pillow collection: various decorative pillows, price range ¥60–¥300
Functional cushions: lumbar supports, neck pillows, etc., price range ¥100–¥400
Pet products: pet beds, pet mats, etc., price range ¥120–¥500
Decorative Throws accounts for 3% of home textile revenue
Cozy products:
Blanket collection: various material throws, price range ¥120–¥500
Functional blankets: picnic blankets, yoga mats, etc., price range ¥100–¥400
Baby blankets: infant blanket collection, price range ¥150–¥600
Table Linens & Dining Accessories accounts for 2% of home textile revenue
Dining coordination products:
Tablecloth collection: various size tablecloths, price range ¥80–¥400
Placemats & coasters: dining accessory sets, price range ¥40–¥200
Table decorations: table runners, napkins, etc., price range ¥60–¥250
Functional Accessories accounts for 2% of home textile revenue
Practical products:
Storage items: storage boxes, laundry hampers, etc., price range ¥60–¥300
Decorative accessories: wall decorations, covers, etc., price range ¥80–¥350
Smart textiles: smart home textiles, price range ¥150–¥500
Mercury (Shanghai Shuixing Home Textile Stock Co., Ltd., SSE: 603365) is a leading integrated home textile manufacturer and brand operator headquartered in Shanghai, China. Established as a vertically integrated enterprise, the company designs, produces, and sells home textile products through a multi-brand portfolio including Mercury, Mercury STARZ HOME, Mercury kids, and Bliss. With a workforce of 3,439 employees and two production facilities across Shanghai and Hai'an, Mercury commands significant scale in China's home textile market.
Core Business
Mercury's core business centers on home textiles, with bedding essentials—particularly quilt and comforter products—serving as the primary revenue driver, accounting for 48.38% of total revenue. The company maintains a clear strategic positioning built around the tagline "Quality Quilt, Choose Mercury," reflecting its commitment to quality and consumer trust. Its market leadership is evidenced by top-ranked sales across multiple segments including quilts, wedding bedding, health-focused sleep products, and children's bedding, demonstrating strong brand resonance across diverse customer demographics.
For fiscal year 2024, Mercury reported revenue of RMB 4.19 billion, representing a marginal decline of 0.42% year-over-year. Net profit attributable to shareholders reached RMB 367 million, while earnings per share stood at RMB 1.40. Operating cash flow remained robust at RMB 516 million, up 4.58% from the prior year, underscoring the company's financial resilience despite challenging market conditions. The company operates a balanced manufacturing model combining self-production facilities with outsourced and custom manufacturing, providing operational flexibility while maintaining quality control.
Global Presence
Mercury maintains its operational base primarily within China, with headquarters in Shanghai and two production facilities strategically located in Shanghai and Hai'an. The company employs 3,439 professionals as of 2024, supporting its integrated design, production, and sales operations. As a publicly listed entity on the Shanghai Stock Exchange (SSE: 603365), Mercury's primary market focus remains domestic, though its brand portfolio and production capabilities position it as a significant player in the broader Asian home textile industry.
Key Strengths
Mercury has pioneered e-commerce integration in China's home textile industry, with online sales contributing 56.72% of 2023 revenue, providing substantial competitive advantage and a resilient channel mix. The company's commitment to innovation is reflected in R&D expenditure of RMB 82.1 million in 2024, representing 5.52% year-over-year growth, supporting 170 patents and collaborations with academic institutions including Donghua University. With a 2023 brand value of RMB 157.13 billion and recognition as a "People's National Brand" through People's Daily Digital Media's initiative, Mercury commands strong consumer awareness and trust across its core product categories, supported by a diversified multi-brand portfolio that enables coverage across price points and demographic segments.
Score VerityRank
82/ 100
Basé sur la présence sur le marché, l'échelle financière, la capacité opérationnelle et la force de la marque.
Ce profil d'entreprise est compilé à partir de sources publiquement disponibles, notamment les rapports annuels, les dépôts réglementaires, les communiqués de presse officiels et les bases de données sectorielles vérifiées. Les chiffres financiers reflètent les divulgations de l'exercice fiscal le plus récent et sont recoupés entre plusieurs références indépendantes.
Le Score VerityRank est calculé à l'aide d'un modèle multidimensionnel propriétaire évaluant la présence sur le marché, la force financière, l'échelle opérationnelle, la capacité d'innovation et l'influence de la marque. Les scores individuels sont normalisés par rapport aux pairs du secteur et mis à jour trimestriellement.
Avertissement : Ce profil est fourni à titre informatif uniquement. VerityRank ne donne aucune garantie quant à son exhaustivité ou sa actualité. Ce contenu ne constitue pas un conseil en investissement ni une recommandation.
