Dayang Group - Trands

Dayang Group Co., Ltd. is a Dalian-based textile and apparel manufacturer founded in 1979 by Ms. Li Guilian. As one of the world's largest suit producers, the company has evolved from a traditional OEM manufacturer into a global leader in Made-to-Measure (MTM) customization. The group operates as a privately held enterprise following the 2016 spinoff of its listed entity to Yuan Express, maintaining a vertically integrated supply chain from fabric R&D to finished garment production.

Core Business

Dayang Group's flagship product line centers on men's suits and tailored garments, which represent the absolute core of its business. The company produces over 1.5 million high-end suits annually, supplemented by men's shirts, outerwear, and formal coats. The group has also expanded into women's formal attire, including tailored suits and professional wear, capturing a growing share of the corporate uniform market. With an annual output capacity of approximately 10 million garments, Dayang serves both wholesale and direct-to-consumer channels through its multi-brand portfolio.

The company's competitive differentiation lies in its Made-to-Measure (MTM) capabilities, processing over 800,000 custom orders per year through its intelligent manufacturing system. Dayang operates three distinct brand tiers: Trands serves as the premium core brand targeting high-net-worth clientele, KEYYMEN focuses on B2B corporate customization and institutional uniforms for financial and aviation clients, and YOUSOKU addresses the mid-market fast-fashion customization segment. The group combines OEM/ODM contract manufacturing with proprietary brand operations, offering flexible engagement models from bulk production to individual bespoke tailoring.

Global Presence

Dayang Group maintains a significant international footprint with direct operations across more than 20 countries, supported by regional offices in North America, Europe (particularly the United Kingdom, Italy, and Germany), and Japan. The company's flagship manufacturing complex is located in the Pulandian District of Dalian, housing the world's largest single-site custom tailoring factory. In 2025, Dayang invested continuously in AI-powered body measurement technology and 5G-enabled smart cutting systems, achieving a daily production capacity of over 12,000 custom garments. The group employs approximately 6,500 to 7,000 workers as of late 2025, with annual export revenue from custom tailoring maintaining a steady range of USD 200-250 million.

Key Strengths

Dayang's competitive moat rests on three pillars: proprietary MTM technology patents enabling single-pattern, single-person customization at industrial scale; a fully vertically integrated production base eliminating dependence on external contractors; and the internationally recognized Trands brand, famously endorsed by Warren Buffett, which commands premium positioning in the global men's tailoring market. The group's ongoing digital transformation—emphasizing AI measurement and data-driven design—positions it as China's technology benchmark for high-end apparel customization and flexible manufacturing.